By Tafadzwa Muranganwa
Local MCs are devising many ways to keep the popular genre alive and make it pay at the same time.
On Saturday, Shoko Festival hosted the first ever Zim Hip Hop summit jointly organised by Jibilika to discuss pertinent issues affecting the industry and it was graced by many celebrated hip-hop heads, promoters among many other stakeholders.
Tehn Diamond conceded that hip-hop artists were not upping their game to make the genre a career.
“We are not working enough and we are not building businesses,” he alluded.
Controversial Stunner (real name Desmond Chideme), who has been in the game for a while also reiterated the need for his fellow hip-hop artists to continue releasing albums and performing despite the adversities.
“Honestly speaking mates, we just need to continue to make music and perform even if it means performing for a few people. Consistency will build up to something I guarantee you that,” the award-winning artist said.
Revered hip-hop producer Kudakwashe Musasiwa popularly known as Begotten Son urged rappers to circumvent ways to make money rather than playing the blame-game.
“Artistes have to find ways to make money rather than crying foul of various obstacles. Let’s take for example when Junior Brown released the smash song ‘Tongogara’ and used Whatsapp to sell the song which amassed a whopping 5 thousand units,” said Begotten Son.
CBZ bank represented by its senior manager, group marketing, Joel Gombera extended a helping hand to hip-hop heads by proposing to facilitate a business workshop for them so that they can find means to monetize their craft.
“I may not be a hip-hop enthusiast but as CBZ we will be eager to facilitate a workshop for you so that you can build businesses out of your works,” said Gombera much to the appreciation of artists who attended the one-day convention.
Another major talking point was the need for lyricism with relevance to entice the local audience
Visiting South African hip-hop artiste Siyabonga “Slikour” Metane formerly with Skwatta Camp said most African MCs have a tendency to mimic American hip-hop artists.
“The problem with a lot of African rappers is that they want to sound and mirror-like American rappers,” bemoaned Slikour.
Comedian Boss Kedha, who is a die-hard fan of hip-hop also shared the same sentiments that MCs should make lyrics that are not devoid of the everyday lives people are living and many participants attested to that saying that is the main reason why the genre is playing second fiddle to Zimdancehall.
Pic credit: ZIMBUZZ